When you’ve obtained an honest chunk of change and are searching for a higher-end carbon drop-bar bike, there’s actually no scarcity of fine choices — and doubtless too lots of them, in actual fact. So why on earth would somebody suppose it’s a good suggestion to start out yet one more one given this hyper-competitive setting?
Nicely, that’s simply what the parents at Bridge Bike Works are doing in Toronto, Canada. The corporate’s first bike sounds attention-grabbing sufficient, however the story behind the model is arguably extra compelling. And that’s precisely what this week’s Nerd Alert deep dive covers.
SUBSCRIBE TO THE ‘NERD ALERT’ PODCAST
By no means miss an episode. Subscribe to our ‘Nerd Alert’ podcast on iTunes, Spotify, Google or wherever you get your podcasts.
