When you’ve obtained an honest chunk of change and are searching for a higher-end carbon drop-bar bike, there’s actually no scarcity of fine choices — and doubtless too lots of them, in actual fact. So why on earth would somebody suppose it’s a good suggestion to start out yet one more one given this hyper-competitive setting?
Nicely, that’s simply what the parents at Bridge Bike Works are doing in Toronto, Canada. The corporate’s first bike sounds attention-grabbing sufficient, however the story behind the model is arguably extra compelling. And that’s precisely what this week’s Nerd Alert deep dive covers.
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